Onassis Foundation / Choose life

Giorgos hated folk music… but he loved life more. Because Giorgos was and organ donor and that’s what organ donation is about. Choosing life above all else. That is the main message of our organ donation campaign.

We approached a difficult subject to talk about, in a way that when you see it “you will probably… smile”. Showing a story of an “unfortunate coincidence” we wanted to make people to focus on what’s important about organ donation. That, when you become an organ donor, you get to give someone the chance to continue his life.