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Greenpeace/Ghibli
Project type
Social Media Campaign
Date
March 2025
Location
Athens
The Studio Ghibli aesthetic took over social media as a trend in March 2025, as anyone can now use Artificial Intelligence to apply this aesthetic to their images.
However, in Greenpeace’s case, forest fires, trash, and floods become “beautiful” images that dramatically highlight the irony: no effect or filter can beautify the harsh reality of our planet.
Launched immediately after the global spread of the trend, the campaign replies to it with a message that is not only about the present but also the future of our planet. Therefore, Greenpeace urges the public to look beyond the surface and support its efforts. Because real change doesn’t come from AI filters, but from action.
